Basic Copywriter
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Content Strategy Director
Master strategy, data, and AI to lead content at scale
01Prerequisites
Audience Psychology
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Understand how people think, decide, and engage.
Analytics Fundamentals
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Read metrics, understand funnels and attribution.
Business Acumen
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Know how revenue, ROI, and strategy connect.
02Core Concepts
Content Strategy
Build frameworks for planning, publishing, measuring content.
Editorial Governance
Create systems, processes, and policies at scale.
Cross-Channel Narrative
Design unified stories across email, web, social, paid.
Stakeholder Management
Align executives, teams, and partners on strategy.
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